Making sure your brand is the the first choice

It doesn’t matter if you are just starting out in business or have a long history behind you. Your business will have, or will need, a clearly defined brand. Peek brand consultants will help you define the most powerful benefits of your brand to communicate to your target customers.

So what is a brand?

More than just a logo, that’s for sure. It’s everything from the look and feel, to the expectation you have of that product or service delivery. Millions are spent every year differentiating brands across the world so that choices can be made.

What power then does a brand have?

Consumers are far more aware of who they give their money to in exchange for products or services. They are heavily influenced by recommendations and pay attention to positive and negative feedback that can easily be shared through social media channels.

A clearly defined brand will create desire and deliver the brand’s promise. Put simply it acts as your brand’s guarantee of consistency and quality and provides your customers with this understanding, so that they can choose your product or service in preference to that of your competitors. It acts as your desired differentiation. In order for brands to stay ahead in changing times, they need to remain constantly desirable.

Your brand needs to be differentiated. Your brand’s benefits should be understandable, believable, unique and compelling. A promise that your customers and all your other stakeholders care about.

Any new brand created is informed by, and feeds directly back into, what your business is trying to achieve. Which means the business will witness tangible results that accelerate growth. At Peek we don’t believe that branding should be a process that takes months to complete; we can create a new brand in as little as three weeks.

Whether you are looking to launch a new brand, or revitalise an existing brand, brand consultants Peek can help you achieve differentiation, clarity and purpose.

Peek’s brands begin with an idea

Investigate – To understand the world the brand lives in

In this stage we aim to understand the company, its market, prospects etc. We identify both the functional and practical attributes of the brand and the potential emotional attributes of brand association.
This phase includes:
• Understanding the market, product/services, and competition
• Talking to members of the staff (marketing and sales)
• Reviewing feedback from current customers about the benefits of the product
• Site trip/product trial
• Competitor research

Distil – Get to the essence of the brand

During this next step we analyse the information and create the brand architecture. Here we agree the core of the brand ‘essence’ – the key words that drive all the visuals and communications of the brand. This essence should be differentiated, appealing and aspirational. It will articulate the key functional and emotional values of the brand.
Activities include:
• Our analysis of information gathered
• your brand’s positioning map
• your brand’s proposition

Explore the Vision

Following on from stage two we will develop a brand marque, applying it to a selection of communication material (eg, letterheads, business card, brochure, corporate information pack, website home page) to bring the brand to life.

The Answer – Implementation of the brand and launch

Here, we work alongside you to prepare and install the Brand across the collateral. Supplying guidelines to be distributed internally and externally, ensuring consistent application of the brand.

Brand consultancy services include:

Defining your brand
It doesn’t matter if you are just starting out in business or have a long history behind you. Your business will have, or will need, a clearly defined brand.

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Brand differentiation
The approach you might take depends not on the vagaries of fashion, although that might be relevant if your audience would respond to it, but more to the understanding of the trends which could help you position yourself distinctly from your competitors.

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Brand propositions
Your brand proposition is the bundle of benefits that the buyer derives out of your brand. It also includes the Unique Selling Proposition (USP) which the buyer benefit that no other brand can provide.

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Brand positioning
Based on your brand proposition, you can position your brand in the market place using a perceptual map.

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Brand naming
Naming may be one of the most difficult tasks in branding, what you need is an experienced brand naming company to help you.

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Brand identity design
The bottom line is that branding is an investment in your company. The cost of the brand can vary depending on the amount of work that needs to be done.

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Logo design
A  logo design is a graphic representation of your company’s identity.
It usually is composed of a symbol and text (it’s sometimes referred to as a “logotype”).

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Charity branding
Your brand is your opportunity to shape the way the public perceives you. If the public don’t understand what the charity stands for, they cannot be expected to buy into its essence.

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Recent projects

Why choose us

      • Peek is a creative branding, digital design and marketing agency that helps businesses succeed through insight and imagination.
      • Our approach combines the latest thinking in the science of marketing, brand differentiation and digital strategy.
      • We’ll combine the latest creative channels and tools to make your project the best it can be.
      • Don’t just take our word for it, our clients love us and our trophy cupboard is full of design and business awards.
      • With a passion to learn new things combined with our broad experience and creative ‘can-do’ attitude means we are happy, work hard and proud of what we do.

What our clients say

Right from the start we were impressed with Peek's efficient and professional manner - an approach that not only inspired confidence but generated the results we were looking for. Peek has consistently done an excellent job of understanding what our company is about and powerfully delivering our message with clarity and results. We would not hesitate to recommend the services of Peek Creative to other companies.
Gillian Green & Christine Thornton-Bowen, Business women of the year 2009, founders and directors of City Care Services Ltd
Working with Peek Creative has been a complete pleasure. The team has been professional and extremely thorough in developing an app for the HorseyHotties brand. Within one week of launching we have seen downloads in 20 countries as well as widespread coverage in the equestrian press. I look forward to a continued successful working relationship with Peek Creative and highly recommend their services.
Ginny Rose, Managing Director, HorseyHotties Ltd
I wanted to thank you for all your help with our recent re-branding. We’ve now got a slick new corporate identity which we can all be proud of, and which really does our company justice. I was particularly impressed how much time and effort you took in understanding our business and the qualities that the new identity needed to convey. The finished product is both a work of art and a stroke of genius.
James Stevenson, Virtual Aviation
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