A strategy on how to position your brand

What’s the difference between brand positioning and brand proposition? Brand positioning strategy: it is how the brand appears and perceived against other brands in the same market/segment. Brand proposition: The bundle of benefits that the buyer derives out of any brand. It also includes the Unique Selling […]

Understanding your brand proposition

What’s the difference between proposition and positioning? Brand proposition: The bundle of benefits that the buyer derives out of any brand. It also includes the Unique Selling Proposition (USP) which the buyer benefit that no other brand can provide. Brand positioning: it is how the brand appears […]

Brand definition

How important is a brand definition for your business? It doesn’t matter if you are just starting out in business or have a long history behind you. Your business will have, or will need, a clearly defined brand. So what is a brand? More than just a […]

  • 1_OECam
    OE Cam – branding and website OE Cam – branding and website

    OE Cam – branding and website

  • OE Cam – branding and website OE Cam – branding and website

    OE Cam – branding and website

  • OE Cam – branding and website OE Cam – branding and website

    OE Cam – branding and website

  • OE Cam – branding and website OE Cam – branding and website

    OE Cam – branding and website

OE Cam – branding and website

Originally from a well known consultancy in the region, the founding members of OE Cam deliver organisation effectiveness for their clients by helping them meet the challenges of tomorrow’s organisation. OE Cam needed a new visual branding to make it clear what they provide and to differentiate […]

  • Rumble
    Rumble – Naming, brand development and marketing for event organisers Rumble – Naming, brand development and marketing for event organisers

    Rumble – Naming, brand development and marketing for event organisers

  • Rumble – Naming, brand development and marketing for event organisers Rumble – Naming, brand development and marketing for event organisers

    Rumble – Naming, brand development and marketing for event organisers

  • Rumble – Naming, brand development and marketing for event organisers Rumble – Naming, brand development and marketing for event organisers

    Rumble – Naming, brand development and marketing for event organisers

Rumble – Naming, brand development and marketing for event organisers

Are you ready to Rumble? When First Ascent Group, the organisers of the successful UK Team Challenge events, needed to brand their events for expansion they turned to the strategic communications agency, Peek Creative, to help them. After running the Team Challenge event format for 4 years […]

  • 1_Virtual_Aviation
    Virtual Aviation – branding, marketing, graphic design and advertising services Virtual Aviation – branding, marketing, graphic design and advertising services

    Virtual Aviation – branding, marketing, graphic design and advertising services

  • Virtual Aviation – branding, marketing, graphic design and advertising services Virtual Aviation – branding, marketing, graphic design and advertising services

    Virtual Aviation – branding, marketing, graphic design and advertising services

  • Virtual Aviation – branding, marketing, graphic design and advertising services Virtual Aviation – branding, marketing, graphic design and advertising services

    Virtual Aviation – branding, marketing, graphic design and advertising services

Virtual Aviation – branding, marketing, graphic design and advertising services

Flying is an evocative and emotional experience. The anticipation is a flight of fantasy in itself. Imagine being in control of a Boeing 737-800 for the first time. It’s 10.35am and you are in the cockpit flying home from Rome to London Heathrow. Having just taken off […]