How important is a brand definition for your business?

It doesn’t matter if you are just starting out in business or have a long history behind you. Your business will have, or will need, a clearly defined brand.

So what is a brand?

More than just a logo, that’s for sure. It’s everything from the look and feel, to the expectation you have of that product or service delivery. Millions are spent every year differentiating brands across the world so that choices can be made.

What power then does a brand have?

A clearly defined brand will create desire and deliver the brand’s promise. Put simply it acts as your brand’s guarantee of consistency and quality and provides your customers with this understanding, so that they can choose your product or service in preference to that of your competitors. It acts as your desired differentiation. In order for brands to stay ahead in changing times, they need to remain constantly desirable.

Your brand needs to be:
Clear, compelling, differentiating and measurable.
A promise that your customers and all your other stakeholders care about.

Any new brand created is informed by, and feeds directly back into, what your business is trying to achieve. Which means the business will witness tangible results that accelerate growth. And we don’t believe that branding should be a process that takes months to complete; we can create a new brand in as little as three weeks.

Whether you are looking to launch a new brand, or revitalise an existing brand we can help you achieve differentiation, clarity and purpose.