Planning a good PR campaign

What is PR? Publicity, Public Relations, or “PR” is the art of gaining media and public exposure for your company, product or service through communication techniques. The most popular publicity vehicles are the distribution of articles, news releases, and pitch letters. What is the difference between PR […]

Get ready for your guest appearance on the radio

You’ll want to be prepared to make the most of any radio opportunities that you may be offered. Whether these are positive or responding to negative press comments. If you haven’t been media trained then not to worry we can help. Peek offers media training sessions for […]

Launching your product with flair

Whether it’s innovative new software, an eco-friendly house or a business park that you want to get noticed or a service that you want to sell to a wider audience, the fact is that an effective media launch is certain to influence your target audience. It’ll help […]

Tips for writing, designing and producing a good newsletter

Your newsletter is an extension of your organisation, your services or your product. Therefore the design must send that message to the reader both in the information written and the visual presentation. Here’s a few tips for a great newsletter. Overall personality From the moment that newsletter […]

Offering your expert opinion to the media

Who is an expert? An expert is anyone with either the specialist knowledge or experience in any subject that might be of interest or value to a journalist needing information, comment or an interview for a news story or feature. This includes: Qualified professionals Lawyers, doctors, consultants, […]

Making a success of your exhibition

A considerable investment in time and money, an exhibition is a perfect opportunity to create a significant impact, get noticed and achieve some good press coverage. We have years of experience in and around exhibitions, we have worked on exhibition stands around the world. Our services extend […]

Effective event management

Peek have been delivering experiential marketing for over 15 years for a range of blue chip clients on brief and on budget including Motorola, HP and the Royal Bank of Scotland. Events that are environmentally and ethically sensitive and carbon balanced. Projects include; conferences, gala dinners, roadshows, […]

Writing, publishing and promoting your book

Writing a book is a great way to get your thoughts down on paper and share them with the world. You can assert your expertise and gain respect as a recognised expert in your field.The most popular reason for writing a book is for the recognition or […]

The art of blogging for business

More people are using blogs for business. But how could it work for you and your business? Peek have helped businesses extract value from blogging without it taking up your valuable time, here’s how…. Before you start Your company’s target audience requires a focused approach to reach […]

Podcasting for beginners

Leveraging podcasting technology can give you a marketing edge that will allow you to increase your online visibility, increase your client acquisition rates and improve customer loyalty. So exactly how does marketing with podcasts work? Think of podcasting as a communication tool for your business. How do […]