Services>Marketing>Mobile marketing
Mobile marketing
Mobile marketing allows for meaningful, interactive relationships with your customers. It can provide instant access to people, anytime, anywhere and has a higher response rate than a lot of other communication channels. But the stakes are a little higher. In this world, mobile users want you to give them an experience and because of this branding must be more than just slapping your logo on something and customer retention is more than just checking in every now and again.
What does this mean?
It means the potential for instant access to customers anywhere, anytime. It means a new communication channel for increasing response rates to marketing campaigns. But above all, it means we have a very clever and more intimate way for businesses to engage with customers.
Here are some interesting ways mobile marketing can be used to boost your business.
SMS vouchers and coupons
This is one of the easiest ways to get started with mobile marketing. Why not try sending your loyal customers a voucher or coupon which entitles them to a discount or gift next time they make a purchase from you?
Alerts, updates and appointment reminders
This is particularly good for service related industries and can feed customers back you’re your sales cycle.
For example, some hairdressers and dentists are now sending clients an SMS to let them know when their appointment is, or that they are due a check-up.
SMS voting and polling
We’ve all seen these before where viewers of popular TV shows are given the opportunity to vote via SMS.
SMS voting and polling is a great way of getting people to participate and engage with your brand or business.
SMS and MMS competitions
Entering a prize draw is made easy by texting in a code word, their contact details and the serial number of the purchased item.
SMS payments
SMS payments are an easy, fast, convenient and paper saving way to pay bills. Systems now exist for businesses to send payment reminders and receive a reply from the customer with the payment via SMS.
Bluetooth proximity marketing
The opportunities for Bluetooth are only limited by the imagination. You can send images, ads, business cards and audio direct to people’s phone without needing their number. This is especially great for tradeshows, events or activities where the recipient’s mobile phone is in close enough range to your Bluetooth transmitter. I’ve even heard of visitors overseas receiving dining menus via Bluetooth as they walk past the restaurant!
Mobile phone applications
The popularity of mobile apps has grown fiercely in recent times for a number of reasons. Influencing factors include the growth of smart phones such as the iPhone or Blackberry and their quick uptake by users.
But most importantly, mobile apps provide a new model of engagement between creator and users. They are doing for mobile what social media has done for the internet – enter the age of mobile 2.0! The experience they offer may be in the form of a new benefit, reward, entertainment, creation, collaboration, community connections or a shortcut for daily needs. Currently, most successful mobile apps are free and tick most of these boxes.
To find out more about using mobile marketing for your business contact us.
Talk to Steve Creamer or Sarah-Jane White to discuss how Peek can help you find an answer that's right for your business on 01223 900 121.
