We then worked with F2X to narrow this down to a select few that would be most suitable for their new product. We evaluated each name based on several factors, including:
One of the key decision criteria was whether we could secure the dot com domain name. This helped refine the final selection of names ready to present to F2X.
We presented the name options and discussed their strengths and weaknesses. Instanda was the clear winner. We all felt that this name perfectly captured the product's unique value proposition: a hassle-free way to develop and manage insurance products online. It conveyed the speed - Instant, the product - Insurance and accessibility.
Not only did it capture the essence of the software product, but it also aligned well with F2X’s brand. It was unique and memorable, and could be easily trademarked and protected. Plus, it worked well internationally. It met all the criteria.
Naming is hard. Skills in linguistics, marketing, brand trends and naming approaches all need to be applied creatively to develop a name that resonates with the target audiences for your business, product or service.