Client

Blink Campaign for Ophthalmos – Seeing clearly

Charity campaign branding, copywriting, public relations and marketing services

The eye is an amazing indicator of a person’s health. Direct ophthalmoscopy is an extremely powerful, non-invasive technique that allows medical practitioners to view the retina. This process can reveal abnormalities indicative of serious medical conditions such as early signs of brain tumours, hypertension, diabetes and cerebral malaria as well as eye conditions such as glaucoma and cataracts that can lead to the loss of sight or blindness.

The Optyse™ Lens-Free Ophthalmoscope is set to transform the use of retinal screening in general medical practice. The design of the Optyse™ eliminates obstacles that are associated with the low use of direct ophthalmoscopy in general medical practice, whilst providing comparable performance to standard ophthalmoscopes.

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