Client

Petface – the pet product experts

Corporate website design, mascot creation, social media, interactive children’s website

Client
Petface are the pet product experts. With 50 years of pet product experience, we are un-rivalled in our expertise for all things pet. There are over 800 products in the Petface range, within 10 brands covering collars and leads, feeding, bedding, toys across the dog, cat and small animal categories.

Objective
To raise the awareness of the Petface brand across the UK. To provide marketing support to Petface and their stockists.

Solution
We built a responsive WordPress based website that showcased a the product ranges and invited potential stockists to request and brochure or get in touch with the sales team for more information. Alongside this we kicked off a Facebook campaign to build a fanbase for the Petface Pals. The Petface Pals were created as real furry mascots and they tour the country appearing at opening events and interactive workshops at garden centres and pet stores. The Petface Pals also have their own interactive website (currently under development) aimed at a younger audience where there will be games, activities and an ‘Adopt a Pal’ app. Coming later this year.

Results
“Peek took on the challenge of raising our profile and delivered a website that is right on brand. The idea of the mascots was brilliant and we have had much fun with them at events across the UK.” Peter Johnson, Managing Director.

What is your objective?
Call Steve Creamer or Sarah-Jane White to discuss how Peek can help with your next project on 01223 900 121.

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