Client

Stephen Perse Foundation

Brand positioning, animated video, mobile website, advertising campaign

Client
The Stephen Perse Foundation (the SPF) is a prestigious collection of schools with a lot to offer, especially in the digital sphere.

Objective
To raise brand awareness and position the Stephen Perse Foundation as education thought leaders.

Results
The Peek Creative campaign for the SPF has resulted in a dynamic new website, a successful outdoor advertising campaign, and a spot at the Apple Education Leadership Summit 2014, where a bespoke animated video, courtesy of Peek Creative, went down a storm. Peek Creative’s work on this campaign supported the Stephen Perse Foundation’s appearance in the Sunday Times Best Schools report as ‘IB School of the Year’. The campaign tied into national media coverage and an enhanced thought leadership and industry profile for Tricia Kelleher, principal and spokesperson for the Stephen Perse Foundation.

The standout SPF campaign began with a single video; turning words into visual concepts is a particular specialty of the team at Peek Creative, and they adeptly translated the SPF’s educational vision for their students into a sleek, imaginative animation. Apple were so impressed with the innovative ideas within the Peek Creative video, it may yet appear as part of an Apple case study on the technology brand’s website.

After the video came the website a sleek, fresh, easily navigable website that is tailored for its target audience and has been optimised for iPad viewing; perfect for a savvy 21st century audience. Completing the website gave both Peek Creative and the Stephen Perse Foundation the ideal platform to mount an ad campaign, which drove fantastic results. The schools reported record attendance at an open day and a significant increase in applications for places. When it comes to campaigns, the proof is in the pudding, and this is one campaign from Peek Creative that hit all the right notes.

Comment
Steve Creamer, Creative Director, Peek Creative said, “We are thrilled that our work with the SPF has been so effective in helping them realise their immense digital potential. Through the use of a range of channels across multiple key deliverables, including a responsive new website and an original animated video, we have increased brand awareness, honed brand positioning and given the foundation the platform it needs to share its unique vision for learning.

“As a multi disciplinary agency with a strong focus on strategic marketing, brand positioning, digital and the mobile web, this was an incredibly diverse campaign. We worked closely with the SPF, interviewing the principal, turning words into visual concepts and originating illustrations before we animated the film to the audio track and released short teaser versions. We’re delighted with the final result.”

 by Peek Creative


What is your objective?
Call Steve Creamer or Sarah-Jane White to discuss how Peek can help with your next project on 01223 900 121.

GET A QUOTE