Client

Zone Outdoor Fitness – Cambridge

Fitness company naming and brand development

Client
Zone’s aim is to offer the ultimate in outdoor workouts and bootcamps, with a hugely varied timetable and expert trainers to help anyone achieve their fitness goals. Founded by experience Health & Fitness trainer Lisa Charnley in 2012.

Objective
To define a strong brand and generate a name for the new business.

Solution
After an intensive naming workshop and further research the name Zone Outdoor Fitness was chosen. The brand was developed to be versatile across all platforms and a range of fitness clothing.

Results
The Zone identity is clear, easy to reproduce and captures the holistic approach to fitness that Lisa and her business partner Ed Wagener wished to convey.

What is your objective?
Call Steve Creamer or Sarah-Jane White to discuss how Peek can help with your next project on 01223 900 121.

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