Flying is an evocative and emotional experience. The anticipation is a flight of fantasy in itself.

Imagine being in control of a Boeing 737-800 for the first time. It’s 10.35am and you are in the cockpit flying home from Rome to London Heathrow. Having just taken off down a blustery runway you are now currently climbing to 35,000ft where the sky is blue. You’ll be travelling at 500mph soon under the guidance of your First Officer and your Virtual Aviation iPad app.

Now imagine trying to sum that up in a new brand. That was our challenge.

Virtual Aviation is all about flying. It operates Airbus and Boeing flight simulators at Heathrow, Gatwick and Southampton. They are the state-of-the-art in full-motion simulators where Virtual Aviation trains commercial pilots and offers enthusiasts the opportunity to experience the sheer adrenaline of flying a huge, powerful jet airliner with friendly, hands-on guidance from an experienced airline pilot.advertisement

Whether you are a seasoned pilot or an aviation enthusiast we needed to appeal to you. Peek’s new marque for Virtual Aviation encapsulates bygone aviation motifs in a modern vibrant and professional way.

Peek immersed itself in the culture of Virtual Aviation to create the solution. This was no small feat as the ultimate solution had to be extremely accessible and take into consideration where the identity had to exist across the product range. We undertook everything from pilot training in a Boeing 737 to candidate assessment courses to help VA develop new high-end products. An idea to use the newly released iPad to replace the traditional Pilot’s Flight Bag stole the headlines in May this year with a complimentary iPhone app currently in development.

The brand is being rolled out across the company’s new website, marketing materials and literature.

We are elated at a job well done.

But don’t just take our word for it. Here’s what our client had to say…

A letter from James Stevenson at Virtual Aviation:

“I wanted to thank you for all your help with our re-branding. We’ve now got a slick new corporate identity which we can all be proud of, and which really does our company justice.

I was particularly impressed how much time and effort you took in understanding our business and the qualities that the new identity needed to convey.

The finished product is both a work of art and a stroke of genius.”