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Creating a household name in the interior design world.

Amara // Case Study // Brand Naming

Amara brand naming - Peek Creative

In brief

Expertise and Services
Brand naming
Brand positioning
Audience research
Retail and e-commerce

About this project

Sam Hood had always had a passion for interior design. Around sixteen years ago, whilst working on a project, Sam realised that she was becoming increasingly frustrated by the inaccessibility of pieces from the brands she loved. So she decided to do something about it and the idea for Amara was born.

Through extensive research into their target audience, competitors and industry trends, we crafted compelling messaging that would resonate with their customers. This enabled us to create a brand name that would command attention and reflect Amara’s core values of quality, elegance and sophistication.

Our solution

Established in 2005 as an independent boutique, Amara moved to focus online in 2008 and has since grown to partner with over 300 of the world’s leading luxury home brands, including Versace Home, Missoni, Fornasetti, Roberto Cavalli and Kartell. The Amara brand name has become one of the leading names in the home interior market, bringing style and comfort to homes around the world.

We are proud to have helped Amara become a household name in the interior design industry. From concept to completion, we remain committed to delivering effective branding solutions that help our clients stand out from the crowd. Whether it’s creating a memorable name that captures the essence of a business, or developing a unique visual identity – we help our clients create brands with real, lasting power impact.

How can we help you? 

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