So, we have developed a great app but what next?
App analytics systems – what you need to know
With a mobile app analytics system in place you can answer questions such as:
Are your users using the app?
How much time are they spending?
What are the problem points for your app users?
Are your users performing your desired action while using the app?
It is critical for the success of any application or game to have enough information about the usage patterns. This is helpful in improving the product and making decisions that can help align it better to the business objectives.
At Peek we have worked on a wide variety of mobile app analytics packages as well as developed custom made analytics application for some of our clients. Depending on the nature of the app or game, the requirement for tracking information could be very different from one app to other. For example your app may be a reference tool for students who wish to track what they have read and interacted with as a study record. Also, for certain more sensitive applications, clients often prefer custom developed analytics over out-of-the-box app analytics for security reasons.
Developing a mobile app analytics platform requires considerable technical skill besides a solid understanding of the business to identify the metrics that actually matters and then present them in a way that facilitates decision making. Peek has the right mix of business understanding and technical knowledge to develop the perfect mobile app analytics for enterprise applications.