Cullen Education

Delivering a suite of IELTS apps to help more than 2.2 million candidates improve their exam results.

Helping to improve your english

Leading author Pauline Cullen came to Peek with an idea for a suite of apps to help support her bestselling IELTS (International English Language Testing System) books. The Apps are aimed at people seeking to improve their English ready for their IELTS examination and to increase the candidate’s chances of achieving IELTS Band 7 and above.

IELTS is the International English Language Testing System, the world’s proven English language test and is accepted as evidence of English language proficiency by over 9,000 organisations worldwide. Last year, more than 2.2 million tests were taken globally. IELTS is recognised as a secure, valid and reliable indicator of true-to-life ability to communicate in English for education, immigration and professional accreditation.

The first app to be released on iOS is the IELTS 7+ Vocab app and its objectives are to help increase vocabulary for writing and speaking, to improve reading and listening speed and to learn useful synonyms to help answer questions in reading and listening.

International user friendly design

Many IELTS candidates try to learn vocabulary but can’t remember the words they need in the test so the app is designed to guide the user through a series of exercises to help build their active vocabulary through repetition and understanding.

Working with Pauline, Peek helped bring the exercises to life with a clean and clear interface, logical steps for progression and scoring to add a level of satisfaction to the experience for the user. The last exercise is a word game to reward the user for their perseverance and to add a sense of achievement.

How it works

The candidate starts by picking one of 25 topics which are all related to the IELTS test and then progresses through 10 different exercises to improve: speed reading, spelling, listening as well as accurate use in a sentence. It’s like having an IELTS teacher in your pocket.

Once they have completed and unlocked all of the exercises in a topic, they can review them in any order, at any time. The user is able to then repeat the topics to try to improve their accuracy in use, spelling, and to increase their speed-reading time.

Listen to an educational example of the word library

Eyecatching branding and marketing 

Peek created a new brand for Pauline Cullen – Cullen Education – and designed a look and feel for the user interface that works across the entire suite of apps. A graded colour palette was chosen to help identify the IELTS bands for the matching apps at each level (Vocabulary and Grammar). Peek guided Pauline through the App Store process helping with advertising, listing, seo and release of the apps through a dedicated developer account.

“The app was designed and produced by the amazing people at Peek Creative, Cambridge, UK. I brought them the individual parts and a picture in my head and they assembled it, gave it an engine and made it work better than I ever imagined.”

Pauline Cullen, Author and Managing Director, Cullen Education

Pauline Cullen is the World’s most renowned author of:

  • Cambridge Official Guide to IELTS
  • Cambridge Vocabulary for IELTS
  • Cambridge Vocabulary for IELTS Advanced
  • Common Mistakes at IELTS Intermediate
  • Cambridge Grammar for IELTS (co-author)

The Apps are available on both iTunes and Google Play.
For iOS see Cullen IELTS 7+ & Cullen IELTS 8+
For Android see Cullen IELTS 7+ & Cullen IELTS 8+