How did we help one of Russia’s leading intellectual property firms to market itself to a global audience?

Ars Patent // Case Study // Brand position

Ars Patent Branding and Logotype

In brief

Expertise and Services
Photographic briefing
Legal and Professional Services

About this project

ARS Patent are intellectual property lawyers who are leaders at the forefront of Russian and the former Soviet Union’s emerging markets.

Established in 1993, ARS-Patent & Trademark is one of the leading Intellectual Property (IP) law firms in Russia, providing the full range of IP services for the registration, commercialisation and protection of clients critical IP assets.

The growth in trademarks, patents and IP law has increased dramatically as the former Soviet Union markets have matured.

They are a truly Russian IP law firm. They now have a team of over 60 professionals, including 17 Patent and Trademark attorneys, operating from two offices in Russia, in St Petersburg and Moscow. Long-standing clients include renowned Russian and International companies, public institutions and cultural organisations.

ARS Patent approached Peek to help them with their web and online presence. The projects included the development of Russian and English language websites. Copywriting was delivered to encapsulate the ARS Patent offer and philosophy of providing the best in personalised client service. New photography was produced locally to the brief that Peek developed to reflect the approachability of the firm.

Starting as a three-person partnership, ARS Patent & Trademark has enjoyed continued growth and success over the last 20 years. Their reputation for taking a practical approach to achieving our clients’ goals has meant that we are consistently ranked in the top positions for IP law firms. They are now at the forefront of the emerging markets of the former Soviet Union and the opportunities they present to their clients.

ARS Patent & Trademark consistently achieves top rankings in Managing Intellectual Property, Chambers, Legal 500, Intellectual Asset Management and WTR 1000, and this formed the backbone of the brief that was delivered and represented in their website and marketing materials.
Ars Patent Gzhel Pattern
Ars Patent Social Media Icon
Ars Patent People Photography
Ars Patent Offices
Ars Patent Russian Dolls


Peek helped ARS Patent develop a new website that captured the firm’s experience and knowledge in intellectual property law. The site included critical information on the various types of IP law, securing IP protection, and the benefits of working with ARS Patent. Peek also designed the site to be responsive and easily viewed on mobile devices. Thanks to Peek’s help, ARS Patent developed a new website that effectively communicated the firm’s expertise to potential clients. In addition, Peek developed the website in both Russian and English.

We then helped Ars Patent to deploy a website to help bring the firm and its capabilities to the global market.
Ars Patent People Photography

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