Providing social media marketing and training for one of the leading pet healthcare product suppliers.
Beaphar // Case Study // Social Media
In brief
Expertise and Services
Digital Marketing Strategy
Digital Marketing Plan
Social Media Training
Actionable approaches and examples
Events calendar
Digital Marketing Plan
Social Media Training
Actionable approaches and examples
Events calendar
Sector
Petcare
Website
www.beaphar.co.uk
About this project
Our latest work with Beaphar was to support their social media marketing and making the most of LinkedIn, Facebook and Twitter for business.
Our approach to social media marketing
Firstly we explored the Digital Marketing Strategy that Beaphar wanted to adopt and explained how to develop a successful budget plan and measure the ROI for digital activities undertaken against this strategy.
We introduced the team to the core principles and purpose of digital marketing. Giving them a clear set of actionable business objectives for their digital marketing plan. This explored ways to connect to their customers and the wider public. We then explored with them the use of persona-oriented content marketing strategies across the different social media channels. This was aligned with the customer journey and marketing strategy.
We introduced the team to the core principles and purpose of digital marketing. Giving them a clear set of actionable business objectives for their digital marketing plan. This explored ways to connect to their customers and the wider public. We then explored with them the use of persona-oriented content marketing strategies across the different social media channels. This was aligned with the customer journey and marketing strategy.
The solution
We gave Beaphar a clear set of actionable business objectives for their digital marketing plan.
We held a series of bespoke training sessions for the key personnel that enabled Beaphar to rapidly gain their social media audience and engage with them. See more on the Beaphar social media channels LinkedIn, Facebook and Twitter.
We held a series of bespoke training sessions for the key personnel that enabled Beaphar to rapidly gain their social media audience and engage with them. See more on the Beaphar social media channels LinkedIn, Facebook and Twitter.