Berrymans Lace Mawer Logotype - by Peek Creative Limited

In brief

Expertise and Services
Branding (as Berrymans and as Berrymans Lace Mawer)
Brand positioning
Audience research
Brand Strategy
Brand Development
Marketing Strategy
Marketing Planning
Marketing Tactics
Marketing Campaigns
Legal and professional services


Berrymans Lace Mawer (BLM) is a top 50 UK law firm with around 1,200 staff, 500 legal support staff and 122 partners, with offices in Birmingham, Cardiff, Leeds, Liverpool, London, Manchester, Southampton and Stockton-on-Tees. BLM provides an extensive range of legal services in almost 50 areas of law, grouped broadly into nine market sectors: construction and property, corporate risks, healthcare, insurance and indemnity, leisure, media and technology, public sector, retail and transport.

BLM, a firm that originated from the merger between Berrymans and Lace Mawer in 1997, has a rich history dating back to the 18th century. Joshua Lace, after whom the firm was named, joined an already-established law firm in Liverpool during that time. In 1901, Frederic Berryman established the practice of Berrymans in the City of London, while in 1946, Arthur Mawer founded AW Mawer & Co in Manchester.

The next significant milestone in the firm's evolution occurred in 2014, when Berrymans Lace Mawer joined forces with HBM Sayers, resulting in the formation of the new entity known as BLM.

Our work with Berrymans and BLM lasted for more than a decade, and we are proud to have played a small part in helping them realise their branding and marketing at different points along the firms’ journey.

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