Blackstone Chambers are the top barristers’ set in the UK. Every year they offer pupillage and mini-pupillage places to the brightest and sharpest graduates from around the World. Peek were engaged to develop the pupillage brand from strategy through to visual expression.
Evolving the brand
Blackstone wanted to evolve the pupillage brand but still retain the heritage of the original brand. To meet this challenge Peek added in a more sophisticated colour palette and a cleaner design layout which gave a brighter and more youthful look to the brand and was applied across all materials.
The Chambers Student Guide says “Blackstone works on some fascinating commercial and public law cases and attracts a diverse array of pupils.” “Blackstone runs a slick operation … home to public law superstars like Dinah Rose QC, chambers boasts a sky-high reputation in the field and is up there with the best in many others.
The campaign saw record numbers of applications to Blackstone Chambers.