How do you fuse insight and imagination?

ARTICLE How do you fuse insight and imagination? It has never been more vital to have a thorough understanding of marketing and brand building than in today’s challenging business environment. Clear consistent marketing messages are fundamental but for many companies, stand-alone communications tools are becoming a thing of the past with integrated marketing campaigns proving their worth. Combining the power of human ingenuity and the insights gleaned from data analytics is a speciality that Peek can offer. It has never been more vital to have a thorough understanding of marketing and brand building than in today’s challenging business environment. Clear...

Four books you need to pack this summer

ARTICLE Four books you need to pack this summer As summer arrives and you’re probably off on holiday soon, now is the time to think about your reading material. As summer arrives and you’re probably off on holiday soon, now is the time to think about your reading material. Read More

Evaluating a name

Evaluating the name is critical. Skills in linguistics, marketing, brand trends and naming approaches all need to be applied creatively to develop a company name that resonates with the target audiences. Read More