Whether you are just starting out in business or have a long history behind you, your business will need a clearly defined brand. Peek can help you extract the most powerful benefits of your brand and help communicate them to your target audiences.
How Peek can help you
A clearly defined brand will create desire and deliver the brand’s promise. This promise acts as your brand’s guarantee of consistency and quality and provides your customers with this understanding, so that they can choose your product or service in preference to that of your competitors. It acts as your desired differentiation. In order for brands to stay ahead in changing times, they need to remain constantly desirable.
A brand is everything from the look and feel, to the expectation that someone has of your product or service delivery. Millions are spent every year differentiating brands across the world so that choices can be made.
Consumers are far more aware of who they give their money to in exchange for products or services. They are heavily influenced by recommendations and pay attention to positive and negative feedback that can easily be shared through social media channels.
Your brand needs to be differentiated. Your brand’s benefits should be understandable, believable, unique and compelling. A promise that your customers and all your other stakeholders care about.
Any new brand created is informed by, and feeds directly back into, what your business is trying to achieve. Which means the business will witness tangible results that accelerate growth. At Peek we don’t believe that branding should be a process that takes months to complete; we can create a new brand in as little as three weeks.
Whether you are looking to launch a new brand, or revitalise an existing brand, Peek can help you achieve differentiation, clarity and purpose.
Areas of expertise in brand consultancy
Creating a new brand
Developing a new brand name
Revitalising a brand for growth
Positioning a brand better in the marketplace
Evaluating a brand proposition
Analysis of a brand
Defining a brand
Differentiating a brand
Creating a new brand identity
Third sector branding
I wanted to thank you for all your help with our recent re-branding. We’ve now got a slick new corporate identity which we can all be proud of, and which really does our firm justice. I was particularly impressed how much time and effort you took in understanding our business and the qualities that the new identity needed to convey. The finished product is both a work of art and a stroke of genius.Stephen Carter, Carter Perry Bailey
At this initial stage we establish your needs and gain a clear understanding of the objectives of the project. We then identify the project teams, roles and responsibilities. Which is then followed by us defining the process that you’d like to use to manage the project. Our proposal is submitted to meet your requirements and covers project scope, objectives, budget, deliverables and terms and conditions.
Included in this stage are activities such as conducting research to learn about your audiences and specific markets, analysis of the competitive landscape, understanding key messages and auditing any current marketing material. This stage is about learning as much as possible prior to design to enable us to identify the creative strategy and produce the design brief.
This stage involves exploring different approaches, refining a variety of design directions and presenting our recommended route. We then evaluate this route with you to check that it is fulfilling the project objectives. The approach is then applied to the various deliverables and we define the details prior to moving in to production.
At this stage we produce and manage the production of all the deliverables for the project. We collaborate with the writers, photographers, programmers and printers needed. This is an important stage of the project as it is the last opportunity to make any adjustments to the work. It involves us liaising with you to sign-off the work that is being produced.
We like to monitor and evaluate the effectiveness of our work. This can be done both formally and informally to understand if the objectives we set at the outset are being met.
Call Steve Creamer or Sarah-Jane White to discuss how Peek can help with your next project on +44 (0)1223 900 121 or +44 (0)20 7060 5121.