Brand naming

Naming is hard. Skills in linguistics, marketing, brand trends and naming approaches all need to be applied creatively to develop a name that resonates with the target audiences for your business, product or service.

How Peek can help you

We’ve created brilliant names for companies, products, services and people over the last 15 years. Our team have a magic box of tricks that help us originate names for you which can then be put through a rigorous checking process before taking them any further.

Peek has successfully developed names for many companies, their services and their products. We understand how to develop a coherent approach to understanding the needs and preferences of your target audiences and the approaches to developing a company’s brand name that manages your desired perception. This requires creativity, insight and contextual understanding of the naming landscape.

Equally important is understanding how a business might then evolve the brand name and the brand hierarchy. As this important step can sometimes give rise to insight for marketing and delivering the brand.

Areas of expertise in naming

Competitive analysis
Defining your brand positioning strategy
Developing a name
Creating a product or service name
Framing product name nomenclatures
Evaluating a name
Naming systems and hierarchies
Protecting a brand name

Finding the right team that can fully grasp your vision and turn it into a great brand identity that speaks for itself can be quite challenging. Working with Peek was one of the best things that has happened to us in our startup phase. If you are looking for experienced people who can listen to you and efficiently translate your vision into something tangible, then you’re in the right place.

George Kazarian, The Recipe Kit

Let’s talk

Call Steve Creamer or Sarah-Jane White to discuss how Peek can help with your next project on +44 (0)1223 900 121 or +44 (0)20 7060 5121.