Bluestone approached Peek for help with creating a new brand name for their groundbreaking fintech services business. They have deep and long-standing roots in the financial services sector, specialising in motor finance lending and credit management businesses.
Our brief was to develop a name that would accurately reflect the values and mission of the new software as a service company while standing out in a crowded marketplace.
We presented them with five potential names from the results of our research, brainstorming, ideation, and testing.
Fignum, combines the concepts of figures and numbers into one name and encapsulates the financial services of the business solution on offer.
Following from the naming project, domain names were secured for .com and .co.uk and the brand identity was developed by Peek.
Client: Bluestone Group
Project: Brand Naming
Website: fignum.com