Bridgeway - Branding
How did we help Bridgeway to build a stronger, clearer brand in the cloud computing security space?
In Brief
Client
Bridgeway Security Solutions
Projects
Our approach
There is a gap in how organisations currently approach their information security and the emerging risks they face. The current traditional approach and existing information security models are ill-equipped to tackle and defend against new security challenges and attacks. The new brand had to reflect Bridgeway's aspirations and aims clearly.
Website
bridgeway.co.ukProject background
Bridgeway offers a new, different approach to deal with the increasing challenges that organisations face with their approach to information security and needed a brand identity to reflect this.
Bridgeway Security Solution is a consultative reseller of information security hardware and software products and associated services. There are thousands of IT resellers and distributors in the UK, but there are several aspects to Bridgeway that differentiate it within the competitive market.
Bridgeway Security Solution is a consultative reseller of information security hardware and software products and associated services. There are thousands of IT resellers and distributors in the UK, but there are several aspects to Bridgeway that differentiate it within the competitive market.
Bridgeway's Brand vision
Overall, Bridgeway Security's vision is to guide organisations toward information assurance appropriate to their needs. This is achieved through a partner-focused relationship and a holistic view of their clients' security infrastructure.
The brands Value proposition
Bridgeway Security Solutions provides clear and honest security solution recommendations to enable better information security assurance. These recommendations are made following the understanding of their client's current security posture and are based on Bridgeway's expertise, deep understanding of regulatory compliance issues, business processes and pains.
Challenge
Bridgeway has self-selected itself a market niche, by focusing on new, advanced techniques, technologies and solutions. These ensure customers are best able to leverage recent IT innovations for increased agility productivity and cost-savings, but in a secure, managed manner.
They pride themselves on the service they deliver from the very beginning of the engagement, to the deployment and onto the post-sale support phase. Their customer feedback is exemplary and they’re proud to count amongst their customers some of the largest public and private sector enterprises.
They pride themselves on the service they deliver from the very beginning of the engagement, to the deployment and onto the post-sale support phase. Their customer feedback is exemplary and they’re proud to count amongst their customers some of the largest public and private sector enterprises.
Brand Objectives
- To double in size year on year
- To build a stronger, clearer brand proposition and representation
Our solution
The new marque encapsulates Bridgeway’s partner-focused relationship that gives a holistic view of their clients’ security infrastructure. The brand has been implemented across all their marketing collateral, website, exhibition stands, digital communications and social media. The branding lead to the increased visability of the business and ultimately Bridgeway merged with Conosco to form the Conosco Group. The merger delivered an even wider portfolio of solutions in Information Security, Cyber Security and Managed IT Services to address their customers’ evolving requirements.
Brand implemented across marketing collateral, website, exhibition stands, digital communications.
Website and social media KPIs significantly exceeded
Increased client engagement with the brands digital communications and social media channels.