Building a stronger, clearer brand.
Bridgeway // Case Study // Branding

In brief
Expertise and Services
Branding
Marketing
Marketing Collateral
Literature
Website
Exhibition Design
Marketing
Marketing Collateral
Literature
Website
Exhibition Design
Sector
Technology
Website
www.bridgeway.co.uk


Company background
Bridgeway offers a new, different approach to deal with the increasing challenges that organisations face with their approach to information security and needed a brand identity to reflect this.
Bridgeway Security Solution is a consultative reseller of information security hardware and software products and associated services. There are thousands of IT resellers and distributors in the UK, but there are several aspects to Bridgeway that differentiate it within the competitive market.
Bridgeway Security Solution is a consultative reseller of information security hardware and software products and associated services. There are thousands of IT resellers and distributors in the UK, but there are several aspects to Bridgeway that differentiate it within the competitive market.

Challenge
Bridgeway has self-selected itself a market niche, by focusing on new, advanced techniques, technologies and solutions. These ensure customers are best able to leverage recent IT innovations for increased agility productivity and cost-savings, but in a secure, managed manner.
They pride themselves on the service they deliver from the very beginning of the engagement, to the deployment and onto the post-sale support phase. Their customer feedback is exemplary and they’re proud to count amongst their customers some of the largest public and private sector enterprises.
They pride themselves on the service they deliver from the very beginning of the engagement, to the deployment and onto the post-sale support phase. Their customer feedback is exemplary and they’re proud to count amongst their customers some of the largest public and private sector enterprises.

Our solution
The new marque encapsulates Bridgeway’s partner-focused relationship that gives a holistic view of their clients’ security infrastructure.
The brand has been implemented across all their marketing collateral, website, exhibition stands, digital communications and social media.
The brand has been implemented across all their marketing collateral, website, exhibition stands, digital communications and social media.