Branding

Brand development

Making sure your brand is the the first choice

It doesn’t matter if you are just starting out in business or have a long history behind you. Your business will have, or will need, a clearly defined brand. Peek brand consultants will help you define the most powerful benefits of your brand to communicate to your target customers.

Brand identity design

Investing in your brand

The bottom line is that branding is an investment in your company. The brand identity consists of all the elements of your brand that need to be considered and prescribed. From the logotype itself, the brand name, symbol and brand colours that help identify and differentiate your brand from all the others.

Brand proposition

Understanding your brand proposition

Your brand proposition is the bundle of benefits that the buyer derives out of your brand. It also includes the Unique Selling Proposition (USP) which the buyer benefit that no other brand can provide.

Brand differentiation

The approach you might take depends not on the vagaries of fashion, although that might be relevant if your audience would respond to it, but more to the understanding of the trends which could help you position yourself distinctly from your competitors.