Our web development process is based on Prince 2 methodology to ensure that we are all working effectively and efficiently to build the website.
Taking your first steps onto the web?
We have years of web design experience in addition to our expertise in search engine optimisation so we can provide you with a one-stop solution to your Internet marketing needs. Commission a search engine optimised website and get things right from the very start! It is far better and cost effective to consider search engine optimisation as part of the web design process rather than leaving SEO until later when you sadly find yourself the proud owner of a visually stunning website that is invisible to the rest of the world!
Considering redesigning your website?
We can redesign your site and optimise it for your target market, saving you time and money, not to mention the frustration you’ll experience if your redesigned site doesn’t attract the visitors that you know it deserves!
Need help with content?
Website content is often the stumbling block for developing the site. But never fear, we can write, photograph and develop the content with you taking away the pain and speeding up the whole process! Writing copy can be a challenge at the best of times but we can write copy that engages, sells and gets you to the top of the search engine rankings!
Need help managing content?
If you have a content heavy website, perhaps investing in a content management system could be the answer?
Responsive web design is a web design approach aimed at crafting sites to provide an optimal viewing experience. It offers easy reading and navigation with a minimum of resizing, panning, and scrolling across a wide range of devices, from desktop computers to mobile phones.
The development of your web site is not necessarily over once it’s put live. Peek recommend offering new content or products on a regular basis to bring repeat visitors to your site. We would be more than happy to continue working together with you, to update the information on your web site. We offer maintenance packages at reduced rates, based on how often you anticipate making changes or additions to your website.
If you prefer to be more hands on, and update your own content, we could use a Content Management System that can be implemented to your website. This is something that would have been decided during the scoping stage. A website driven by a CMS gives you the ability to edit the content areas of the web site yourself. You are given access to a back-end administrative area, where you can use an online text editor (similar to a mini version of Microsoft Word). You’ll be able to edit existing content this way, or if you are feeling more adventurous, you can even add new pages and content yourself.
Other maintenance type items include SEO (Search Engine Optimisation) and SEM (Search Engine Marketing). This is the optimisation of your web site with elements such as titles and descriptions which help your web site achieve higher rankings in the search engines. Again, this is something that would have been decided upon during the scoping stage, but requires regular review and amendment to consistently achieve good organic rankings.
The Peek development process focuses on the key deliverables and client sign-off points needed to take an app from an initial concept to a reality. The process moves through 5 project phases:
• Understand key uses for a mobile app
• Translate effective web strategies into a mobile app with clear and measurable ROI
• Prototyping, phased delivery and collecting user feedback to build effective mobile strategy
• Leverage experience building mobile apps to build interfaces which are effortless to use and delight users
• Mockups, wireframes and interaction diagrams to understand concept before development starts
• Agile and iterative methodology, giving visibility of working apps early in the project lifecycle, reducing the impact of change and decreasing time to market.
• Provide guidance on launching an app in a crowded marketplace, with insights gained from our own apps
• Provide help and support in managing in-house apps
• Technical support
• Ongoing app updates management
Peek can help you make your business mobile through a range of services, each expertly delivered through our user experience development process.
Building a mobile strategy is more than just having your own application. It means working with third-party mobile apps, mobile ad networks, and using offline marketing to drive further use of the app.
Starting with your existing business goals and vision, we can work with you to create and deliver a tailored mobile strategy. We’ll work with you to understand the use cases for a mobile app and whether its mobile web, or a mobile application that is the best solution.
App development workshop
A good strategy is developed by asking questions, lots of questions. What are you hoping to achieve with the first release version? How does your app relate to the trends in the marketplace? How do users engage with your app? We will listen, learn and understand everything we can about your market, your perceptions and goals. All of this information serves as the foundation for our own analysis and distillation of information that evolves into a strategic plan and recommendation plan.
Strategy workshops are hosted in one of our studio either in Cambridge, Oxford or London and run by company director Steve Creamer. This workshop is a dynamic and engaging experience designed to capture as much insight and scope as possible at the beginning of the project. Fueled by giant post-it notes, coffee and home made biscuits, this discovery process will yield a set of key findings and parameters that will frame the analysis and strategy work to be done following the session. Our team will then prepare and deliver an App Recommendation Plan for you to review. With notes and feedback to this, a final App Development Plan is agreed along with any related quotes for the app development.