You always want to make your budget work harder and there are so many ways to do this if you’re pointed in the right direction.
How Peek can help you
Communication is key in marketing but first you need to know what motivates and satisfies the needs of your customers today. Insight, understanding and research all play a part but with the ever changing economy new and innovative ways of marketing are sought and seen on a daily basis.
Marketing is about getting the right product or service to the customer at the right price, in the right place, at the right time. With so many channels available today and some tried and tested marketing tactics not delivering what they used to it’s important to keep your marketing fresh and up-to-date.
Marketing is about many things, but above all else it is about commitment. It’s not something you do for a few days and forget about. As long as you are in business, you are in marketing. Every person in your organisation has a role to play in marketing keeping their eyes and ears open for new ideas and ways to communicate.
Areas of expertise in marketing
Facilitating workshops Researching market position Writing a marketing strategy Preparing a marketing plan Crafting a new tone of voice Launching a brand with flair Education sector marketing and advertising support
At this initial stage we establish your needs and gain a clear understanding of the objectives of the project. We then identify the project teams, roles and responsibilities. Which is then followed by us defining the process that you’d like to use to manage the project. Our proposal is submitted to meet your requirements and covers project scope, objectives, budget, deliverables and terms and conditions.
Included in this stage are activities such as conducting research to learn about your audiences and specific markets, analysis of the competitive landscape, understanding key messages and auditing any current marketing material. This stage is about learning as much as possible prior to design to enable us to identify the creative strategy and produce the design brief.
This stage involves exploring different approaches, refining a variety of design directions and presenting our recommended route. We then evaluate this route with you to check that it is fulfilling the project objectives. The approach is then applied to the various deliverables and we define the details prior to moving in to production.
At this stage we produce and manage the production of all the deliverables for the project. We collaborate with the writers, photographers, programmers and printers needed. This is an important stage of the project as it is the last opportunity to make any adjustments to the work. It involves us liaising with you to sign-off the work that is being produced.
Whether it’s innovative new software, an eco-friendly house or a business park that you want to get noticed or a service that you want to sell to a wider audience, the fact is that an effective media launch is certain to influence your target audience.