How do you raise brand awareness of the new Seguris product brand with the farming community across the UK, in December?

Counting down to Christmas

Seguris is a breakthrough new fungicide being developed exclusively by Syngenta. Syngenta is one of the world’s leading companies with more than 26,000 employees in over 90 countries dedicated to their purpose: Bringing plant potential to life. Through world-class science, global reach and commitment to their customers they help to increase crop productivity, protect the environment and improve health and quality of life.

Peek suggested a countdown to Christmas app that offered a daily free prize draw with a new prize every day. The app also offered daily Hints & Tips around the product and its application. To enter the draw all the user had to do was tap the screen and a pre-filled email popped up ready to send. Each day at 12.00 noon the app sent a local push notification reminder to the user to enter the draw for today. The Christmas Countdown app was also made as a mobile website so that all other mobile devices would be able to access the prize draw competition.

Key features of the app

Countdown calendar
New prize every day
Database of Tip of the Day
Daily push notification reminder
Prize draw entry
Recognition if you have already entered competition

Are you feeling lucky?

After announcing the App was available over 1,000 entries arrived for the first day’s prize draw. The entries continued to flood in each day proving that the app was well received and sticky.