A competitive analysis is an essential step in any naming project

Understanding the naming landscape

Working with you and your knowledge we carry out a brief review of the competitive landscape focussing on the following points to ensure that any names and structures put forward for consideration do not cause confusion with something that is already in existence in the marketplace. We will be looking at:

What brand names the competitors use
What brand structure the competitors use
Listing of competitors product portfolio names
Setting names into a positioning map for reference

Competitive analysis
Defining your brand positioning strategy
Developing a name
Evaluating a name
Protecting a name