Some of the greatest web success stories come from apps and communities that have enabled people to create, customise, and share their content rather than just purchase content that is prebuilt for sales.

Apps that encourage interactivity give a more customised user experience, which is more satisfying to the user. So if you can make it easy for people to create and share content, they will use your app.

Content creation is at the forefront of the development process. You can use your app to deliver great content in new ways that are compelling and profitable; for instance, subscription management technologies and in-app purchases have made apps the ideal method for distributing content.

You can present static content in dynamic ways that people can share .
Apps that present timely information such as news feeds, blogs posts, announcements and vouchers are ideal for applications that focus on sharing. If people can be given an easy way to let others know of the content they have discovered, they are then transformed into a content creator. This transforms your app from being a content delivery system to being a content creation system.

You can create dynamic content based on user interactions.
 Picking your path to the outcome of a narrative is a form of content delivery that has existed in many forms for a long time. Apps are another form of potential user-driven narrative for which there are many examples in existence and countless others yet to be created.

You can package and deliver content created by users.If you are not going to create and package your content, then you can enable others to accomplish the task. There are many forms of content that people create or share that are not easily done or require special skills or knowledge to complete.