How can apps help 2.2 million candidates improve their English?
Cullen Education // Case Study // User Interface Design
User interface design
User experience design
Many IELTS candidates try to learn vocabulary but can’t remember the words they need in the test so the app is designed to guide the user through a series of exercises to help build their active vocabulary through repetition and understanding.
Working with Pauline, Peek helped bring the exercises to life by:
- designing a clean and clear user interface
- developing logical steps for progression
- Integrating a scoring process to add a level of satisfaction for the user
- designing a word game to reward the user for their perseverance and to add a sense of achievement
Once they have completed and unlocked all of the exercises in a topic, they can review them in any order, at any time. The user is able to then repeat the topics to try to improve their accuracy in use, spelling, and to increase their speed-reading time.
Peek created a new brand for Pauline Cullen – Cullen Education – and designed a look and feel for the user interface that works across the entire suite of apps. A graded colour palette was chosen to help identify the IELTS bands for the matching apps at each level (Vocabulary and Grammar). Peek guided Pauline through the App Store process helping with advertising, listing, seo and release of the apps through a dedicated developer account.