We believe that direct marketing can be an important component in a company’s communication strategy.
From mailings to special offers, from competitions to customer surveys – direct marketing can generate enquiries, leads and sales, as well as communicating general information about a business and its services to specifically targeted audiences.
We create and deliver campaigns that:
- increase sales to exiting customers
- re-establish relationships with customers who have gone away
- generate enquiries and sales amongst new customers
- create brand awareness
Our objective is always to understand your business objectives, your market and your needs, and to create effective and appropriate marketing campaigns.
Monitoring a campaign
As part of our service we can help to monitor the success of a direct marketing campaign through telemarketing. We can also create specific landing pages on your website, or even create a microsite specifically to support a marketing campaign. We can monitor traffic to the web page or microsite to establish interest generated by a mailer. Results learnt from one activity can then be used to improve subsequent marketing campaigns.
Our direct marketing capabilities include:
- creative design and copywriting that are consistent with other aspects of the brand
- current legislation and industry best practice
- source and supply of direct marketing databases and mailing lists
- production, mailing and distribution
- telemarketing support through one of our partner companies
- monitoring and measuring the response to a campaign