Evaluating the name is critical. Skills in linguistics, marketing, brand trends and naming approaches all need to be applied creatively to develop a company name that resonates with the target audiences.
Evaluate the possibilities
It isn’t just creating a name that is the challenge. It can also be difficult to get your key stakeholders to agree on a new name. Individuals will often fall in love with a name as soon as they hear it regardless of whether it is right for the business, or not. It is essential to understand the criteria which the name must meet before the process begins to help balance out heart and head.
Some people believe that their new brand name will do all the heavy lifting of engagement and perception, but this takes time to achieve. However, having a great name is a good start. The messaging and brand experience are built up over time with the use of ongoing marketing activities. Famous brand names that have catapulted to fame initially still require continuous effort to keep them on track. Being top of mind and establishing yourself in the marketplace, for the right reasons, takes time and energy for longevity.
Finding the right team that can fully grasp your vision and turn it into a great brand name and identity that speaks for itself can be quite challenging. Working with Peek was one of the best things that has happened to us in our startup phase. If you are looking for experienced people who can listen to you and efficiently translate your vision into something tangible, then you’re in the right place.George Kazarian, Founder, The Recipe Kit
Start your brand naming project today
Call Steve Creamer or Sarah-Jane White to discuss how Peek can help with your next project on +44 (0)1223 900 121 or +44 (0)20 7060 5121.