Helping to convey that quality matters to G’s internal audiences.

G’s Fresh // Case Study // App Development

In brief

Internal communications
App development and deployment
Retail and e-commerce

Company background 

G’s is one of Europe's leading family-owned, fully integrated fresh produce companies, growing c. 20,000 hectares of crops. G’s supply quality salads, vegetables and added value produce to major UK, European and North American retailers.

From onions to celery, radish to mushrooms and a vast array of other crops, G’s supply all the major UK and many European retailers with fresh, tasty and healthy produce. This comes with many challenges, which includes quality control. To assist with this important issue, Peek worked with G’s to develop an internal visual communication app that allowed in-store Produce Managers to monitor and report on any quality control issues enabling them to be resolved quickly an effectively.

Gs Fresh Android App Development by Peek Creative Limited

Our solution

The result? A bespoke internal communications app that combined social media with serious business.

The App, which was designed specifically to work on an Android tablet, carried important information about not only the produce, but the growers too. This included weather reports which affect crop growth, harvest and therefore supply availability of produce.

A messaging service was included allowing visual reporting to be pinged between the customer’s staff in-store and the G’s office. The app took advantage of the camera on the device enabling the Manager to photograph and mark-up any spoils or issues with the produce.

The commenting feature had the ability to be moderated and also included the use of hashtags and predictive terms specific to the business to speed up communication.

For security, the app only worked within a certain area, so if the device was taken out of the premises, it was locked and could not be accessed.

The App was a perfect internal communications tool for G’s and has helped streamline their produce management processes, enabling them to monitor, control and report on issues in a timely and effective manner. This ensures the highest quality of products is maintained throughout G’s supply chain.

G’s App is just one example of how app development can be used to create a tailor-made solution for companies. App development enables businesses to communicate with internal staff and customers efficiently, securely, and engagingly. Whether it’s developing an internal communications app or building a platform to streamline business processes, Peek can help you create a process that is designed to meet your specific needs. Get in touch today to find out how we can help you.

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