Brand differentiation

The approach you might take depends not on the vagaries of fashion, although that might be relevant if your audience would respond to it, but more to the understanding of the trends which could help you position yourself distinctly from your competitors.

How do I keep my brand fresh?

Every successful brand from Shell to McDonalds manages their brand every day. Even things like the shell symbol that we have grown up with and love have changed subtly over time. We may not have noticed, but these changes, either obvious or not, have kept the brands relevant and fresh to changing tastes and perceptions as the years have gone by.

Brands like Cadbury and Kellogg’s keep vibrant by positioning themselves either as irreverent or interesting. In the example of Cadbury that’s a traditional brand, or Kellogg’s, homespun. It is not that either of these approaches are right or wrong, more that they are managing our perceptions of their brands to make them relevant to us.

Managing your point of difference

The approach you might take depends not on the vagaries of fashion, although that might be relevant if your audience would respond to it, but more to the understanding of the trends which could help you position yourself distinctly from your competitors.

Our workshops are a great start to understanding where your brand currently is, and where to take them. To find out more just give us a call.

Are you ready to start your project?

Call Steve Creamer or Sarah-Jane White to discuss how Peek can help with your next project.

+44 (0)1223 900 121 or +44 (0)20 7060 5121