Kinstellar - Brand Awareness
How do you ensure that every attendee at the European legal conference sees your brand before the conference?
In Brief
Client
Kinstellar
Expertise
Our approach
Made the most of a limited budget with a tactical advertising campaign to ensure that Kinstellar's brand was top-of-mind with their potential clients.
Website
kinstellar.comOur approach
We developed a strategy and proposed a solution that embodied Kinstellar's aspiration to establish itself as the premier law firm in the Central and Eastern European region. As part of our efforts, we strategically placed a short advertising campaign in the baggage reclaim area at Vienna Airport, coinciding with a prominent European legal conference happening at the same time.
Over a span of two weeks, we dominated every screen with alternating black and white versions of our Kinstellar advert. This approach not only captivated a captive audience but also ensured that all conference attendees were familiar with the Kinstellar brand prior to the event. By maximising our budget, our approach delivered excellent results.
Over a span of two weeks, we dominated every screen with alternating black and white versions of our Kinstellar advert. This approach not only captivated a captive audience but also ensured that all conference attendees were familiar with the Kinstellar brand prior to the event. By maximising our budget, our approach delivered excellent results.
Our solution and impact
We developed a strategy and proposed a solution that embodied Kinstellar's aspiration to establish itself as the premier law firm in the Central and Eastern European region. As part of our efforts, we strategically placed a short advertising campaign in the baggage reclaim area at Vienna Airport, coinciding with a prominent European legal conference happening at the same time.
Over a span of two weeks, we dominated every screen with alternating black and white versions of our Kinstellar advert. This approach not only captivated a captive audience but also ensured that all conference attendees were familiar with the Kinstellar brand prior to the event. By maximising our budget, our approach delivered excellent results.
Over a span of two weeks, we dominated every screen with alternating black and white versions of our Kinstellar advert. This approach not only captivated a captive audience but also ensured that all conference attendees were familiar with the Kinstellar brand prior to the event. By maximising our budget, our approach delivered excellent results.
Brand recognition increased
Client engagements significantly increased following the event
Supporting advertising and sponsorship guidelines produced
“The clever advertising campaign was an unquestionable success, bringing a newfound level of brand recognition and awareness of Kinstellar brand. Our visibility skyrocketed, allowing us to reach more clients with our services.”
Adela Ene - Head of Marketing