Launching your product with flair

Product launch: Launching your product with flair

Whether it’s innovative new software, an eco-friendly house or a business park that you want to get noticed or a service that you want to sell to a wider audience, the fact is that an effective media launch is certain to influence your target audience. 

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A grand affair

A product launch can either be a grand event for many guests or a simple press tour, targeting those journalists that are most likely to make an impact and visiting them one-by-one. It'll help position your brand and publicise your offer and create a more favourable landscape in which to do business.

Peek offers several bespoke service for launching products and services and will recommend the most suitable option for a given scenario.

Launch events

From sourcing and dressing a suitable venue to creating high impact invites creating the perfect atmosphere at the event such as canapes in the crypt at St Paul's Cathedral.

Press conferences

Ideal for major stories of national or regional interest, we will orchestrate a press conference and ensure that it is run smoothly throughout.

Press trips

Perfect for first-hand experience for the journalist and you get their undivided attention. We've organised press trips in the UK and overseas for clients both big and small which have succeeded in developing a first-person relationship between client and media securing great media coverage including the front cover of the Sunday Times colour supplement.