Peek produced a range of new literature and promotional materials to bring the flexibility of this new printing solution to life.
Promoting the new Tonejet direct to shape digital printer
The new Tonejet beverage can printer uses a groundbreaking electrostatic drop-on-demand printing technology specifically designed for the metal packaging industry.
The rise of craft beer small batch canning has accelerated the need for small run printing solutions. With an ultra thin flexible printed ink layer, the cost per print is comparable to a traditional beverage can decorator, however eliminates the need for a minimum order size.
Led by the “craft beer” revolution, small batch beverages are reporting double digit percentage increases year on year.
Hundreds of brewers are now canning their products stating “cans don’t let in light or oxygen which keeps beer fresher”, “cans are 100% recyclable and can be recycled indefinitely”, “cans are safer than glass and are allowed in more locations”, “cans have more space for wraparound designs”, “cans are lighter than bottles which reduces transportation costs” and “cans cool down quicker – which is cool”.
Peek produced a range of new literature and promotional materials to bring the flexibility of this new printing solution to life. Highlighting the opportunity to capitalise on quick turnaround and customisation without compromising on quality, productivity or cost.