Successfully launching a new product to market

Party Animals for Cyrus Audio

Designed as an introduction to the Cyrus brand and aimed at young enthusiasts this new piece of high end hi-fi kit was set to re-energise the hi-fi market. We called it the Cyrus One.

Product naming

The Cyrus One

The new Cyrus ONE amplifier was given a soft launch at the Hi End HiFi show in Munich. Peek were then challenged with creating a new advertising campaign for the Cyrus ONE to introduce the new product to the target audience and The Party Animal campaign was born.

Indulgence Show

To officially launch the Cyrus ONE we took it to the Indulgence Show in London where we rocked the Party Animal theme on the hour with great success.

Start your project today

Call Steve Creamer or Sarah-Jane White to discuss how Peek can help with your next project on +44 (0)1223 900 121 or +44 (0)20 7060 5121.