Petface are the pet product experts. With 50 years of pet product experience and design, they are un-rivalled in their expertise for all things pet.

Raising brand awareness of the Petface brand across the UK

There are over 1,000 products in the Petface range, within 10 brands covering collars and leads, feeding, bedding, toys across the dog, cat and small animal categories. 


To raise the awareness of the Petface brand across the UK. To provide marketing support to Petface and their stockists.


We built a responsive WordPress based website that showcased the product ranges and invited potential stockists to request a brochure or get in touch with the sales team for more information. Alongside this, we kicked off a Facebook campaign to build a fanbase for the Petface Pals. The Petface Pals were created as real furry mascots and they toured the country appearing at opening events and interactive workshops at garden centres and pet stores. The Petface Pals also have their own interactive website aimed at a younger audience where there will be games, activities and an ‘Adopt a Pal’ app.

“Peek took on the challenge of raising our profile and delivered a website that is right on brand. The idea of the mascots was brilliant and we have had much fun with them at events across the UK.”

Peter Johnson, Managing Director.