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How did we undertake this branding project through a new lens?

OECam // Case Study // Branding

OE Cam Logo - Designed by Peek Creative

In brief

Expertise and Services
Brand Strategy
Brand identity
Icon design
Journal Design
Professional Services
OE Cam Logotype - Black and White - Designed by Peek Creative
OE Cam Logo Reversed - Designed by Peek Creative
OE Cam Logotype - Designed by Peek Creative

Seeing the World from a different perspective

OE Cam is a specialist firm of business psychologists and consultants who maximise the effectiveness of individuals, teams and organisations.

Organisation effectiveness is about building the capability of a business to deliver its strategy. It’s about improving the performance of an organisation through developing its people; supported by the right structures, processes and culture to enable the right talent to flourish.

Effective organisations build a shared sense of purpose and are able to connect the vision with individual behaviours to make it a reality.

OE Cam views businesses from multiple perspectives to build more ‘connected’ organisations.

Peek developed the brand and brand strategy of OE Cam to reflect the firm's core values. The identity embodies the firm's personality and conveys the business' multiple perspectives approach in a new light. The new identity was applied to all marketing collateral.
OE Cam Journal Cover -Organisation Effectiveness Journal - Designed by Peek Creative
OE Cam Journal - Spread - Designed by Peek Creative
OE Cam Journal Spread - Designed by Peek Creative

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