Olaniwun Ajayi
How did Peek help one of Africa’s pre-eminent legal firms position themselves internationally with brand strategy, a new website and marketing?
In brief
Client
Olaniwun Ajayi
Projects
Our approach
Peek worked with Olaniwun Ajayi's Partners and marketing team to develop a new brand strategy that positioned the firm's new brand internationally. The unique layout of the website represents not only the deep thinking and ability to solve problems, but also the global nature of the OALP brand, helping to market the firm more effectively.
The Results
- Corporate messaging and tone of voice aligned to the firm's values
- New website designed and delivered and content overhauled and refreshed
- Internal and external communications updated.
Website
www.olaniwunajayi.netOur approach
Over the last 60 years Olaniwun Ajayi (OALP) has distinguished itself as the leading Nigerian commercial law firm. Providing bespoke, client-focused services, and recognising the need for excellence in all that they do, they sought Peek’s creative skills to translate this position onto the web.
Establishing A Bold, Dynamic And Distinguished Brand Proposition
The unique layout of the website represents not only the deep thinking and ability to solve problems, but also the global nature of the OALP brand.
The navigation captures the essence of the original Estero symbol which reflects the personality and conveys the vision of the new brand. A bold and dynamic web presence which showcases not only the firm’s breadth and depth of expertise, but the cultural history too.
Working with OALP’s photographer we directed the photography to enable their key people to express themselves and raise their individual profiles within the firm and the wider legal community.
The navigation captures the essence of the original Estero symbol which reflects the personality and conveys the vision of the new brand. A bold and dynamic web presence which showcases not only the firm’s breadth and depth of expertise, but the cultural history too.
Working with OALP’s photographer we directed the photography to enable their key people to express themselves and raise their individual profiles within the firm and the wider legal community.
Some kind words
“Peek’s work played a pivotal role in effectively communicating our firm’s tailored and client-focused services. They helped us establish a bold, dynamic, and distinguished brand proposition that truly reflects both our identity as a firm and our roots as an African business. Their contribution has been invaluable in shaping the way we engage with our clients, enabling us to deliver exceptional service and foster strong connections within our community.”
Yewande Mabinuori • Marketing Director • OALP
Solution and impact
Through a comprehensive revamp of both internal and external communications, Peek redesigned the look and feel of the firm, devised a robust go-to-market strategy, and reshaped market perception. Collaborating closely with partners, associates, and the marketing team, we crafted a captivating corporate story, tone of voice, culture, and messaging.
The new website showcases an array of custom functions, catering not only to the firm's practice areas and sectors but also reflecting its rich cultural history. Highlighting the firm's longstanding connection to the arts, an art gallery was curated to captivate visitors. An events portal was established to foster meaningful engagement in CSR initiatives and entertainment activities, including conferences and scholarships.
Our strategic contributions and engagement approach have played a pivotal role in significantly enhancing the firm's success and expanding its market presence.
The new website showcases an array of custom functions, catering not only to the firm's practice areas and sectors but also reflecting its rich cultural history. Highlighting the firm's longstanding connection to the arts, an art gallery was curated to captivate visitors. An events portal was established to foster meaningful engagement in CSR initiatives and entertainment activities, including conferences and scholarships.
Our strategic contributions and engagement approach have played a pivotal role in significantly enhancing the firm's success and expanding its market presence.