Following the successful naming project, the PAWA brand was rolled out across their entire marketing collateral both on and offline.
Website brand application
The website design echoed the format of an EPG (electronic program guide) to visually tie in with the sector. The design was designed to work in both light and dark formats.
Presenting the capabilities
Presenting the software’s vast capabilities was a challenge. Peek drew a complex infographic that allowed the PAWA sales team to demonstrate the key features and benefits of the EPG software. An animated version of the graphic helped to explain and bring the offer to life too.
Applying the aesthetic
The branding was applied to the User Interface of the software itself completing the holistic branding exercise.
The dashboard display was designed to show full gaps and overlaps list, system messages, favourite channels and the export queue.
New functionality allowed users to tailor their system to jump straight to regularly used channels rather than scrolling through the ever-expanding channel selection drop menu.
The left pane now offers a summary of days in schedules, gaps and overlaps and platform errors with links back to dashboard.
A simplified Library pane was used to reduce the number of icons on display and put them into a pop-up or fly-out sub menu instead.
The icons were changed throughout to match the new branding aesthetics. With additional icons produced for Series and Programme-level Playlist overrides.