Pawa - Naming and Branding

What does it take to build a brand to connect TV data worldwide?

Pawa naming and branding by Peek Creative Limited

In Brief

Client

Pawa

Projects

Brand naming, Brand identity, User interface design, User experience design, Marketing consultancy, Software interface design, Graphic design, Event management, Exhibition design

Our challenge

EBS had a difficult task for Peek as they had this ever-expanding range of services underpinned by software and some clever people, but it had no name or brand identity to allow it to be easily recognised.

Website

pa.media/pa-tv-metadata

Industry setting

EBS are responsible for collecting all the data from the channels, platforms and publishers and writing those witty little synopses that determine whether you watch, or not. With clients including BBC Worldwide, Turner and QVC, they feed data into the likes of Apple, Sky, Freeview and Freesat. EBS pull all this information together through their industry-leading metadata tool that Peek named: PAWA.

EBS is the leading full-service provider of EPG data for platforms and channels worldwide. They are responsible for collecting all the data from the channels, platforms and publishers and writing those witty little synopses that determine whether you watch, or not. With clients including BBC Worldwide, Turner and QVC, they feed data into the likes of Apple, Sky, FreeView and Freesat.
Pawa overview diagram by Peek Creative Limited

Challenge

EBS had a difficult task for Peek as they had this ever-expanding range of services underpinned by software and some clever people, but it had no name or brand identity to allow it to be easily recognised.
Pawa Logotype by Peek Creative Limited

The solution and impact

The branding initiative has been a remarkable success, culminating in the acquisition by PA Media. This move is a strong endorsement of our brand's value and potential and has been integrate into their larger portfolio. This ensures that our brand's legacy endures and continues to connect with its audience globally. Here's to a future where our brand shines even brighter!
Pawa was bought by PA Media group and provides comprehensive metadata and EPG services to platforms worldwide.

Let's work together

+44 (0)1223 900121
askus@haveapeekatthis.com
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