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What does it take to build a brand to connect TV data worldwide?

Pawa // Case Study // Naming and Branding

Pawa naming and branding by Peek Creative Limited

In brief

Expertise and Services
Brand naming
Brand identity
User interface design
User experience design
Marketing consultancy
Software interface design
Graphic design
Event management
Exhibition design
Sector
Technology
Website
www.pa.media/pa-tv-metadata

Industry setting

EBS are responsible for collecting all the data from the channels, platforms and publishers and writing those witty little synopses that determine whether you watch, or not. With clients including BBC Worldwide, Turner and QVC, they feed data into the likes of Apple, Sky, Freeview and Freesat. EBS pull all this information together through their industry-leading metadata tool that Peek named: PAWA.

EBS is the leading full-service provider of EPG data for platforms and channels worldwide. They are responsible for collecting all the data from the channels, platforms and publishers and writing those witty little synopses that determine whether you watch, or not. With clients including BBC Worldwide, Turner and QVC, they feed data into the likes of Apple, Sky, FreeView and Freesat.

Challenge

EBS had a difficult task for Peek as they had this ever-expanding range of services underpinned by software and some clever people, but it had no name or brand identity to allow it to be easily recognised.

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