Straplines and Slogans
How do you simply express your brand’s promise?
Straplines and slogans are powerful tools for differentiating your brand in the minds of consumers. They serve as concise, memorable expressions of your brand's unique value proposition, and can help you stand out in a crowded marketplace.
Here are some ways you might use straplines and slogans to differentiate your brand:
Here are some ways you might use straplines and slogans to differentiate your brand:
Emphasise your brand's unique benefits
Your strapline or slogan highlights what sets your brand apart from competitors. For example, if your product is all-natural, you might use a strapline like “Pure ingredients for a healthier you.”
Appeal to emotions
Your tagline or slogan resonates with your target audience on an emotional level. For example, if your brand is focused on sustainability, you might use a slogan like “Join the movement for a greener future.”
Create a memorable catchphrase
A memorable strapline or slogan can help your brand stay top of mind. For example, Nike’s “Just Do It” is a simple, memorable phrase that has become synonymous with the brand since 1987!
Use humour or wit
Humour can be a great way to differentiate your brand and make it more memorable. For example, Vimto’s slogan: “Seriously mixed up fruit” is both clever and memorable.
Align with your brand personality
Your strapline or slogan should reflect your brand’s personality and tone of voice. For example, a luxury brand might use a strapline like “Indulge in the finer things,” while a more playful brand might use a slogan like “Life’s too short for boring shoes.”
Your strapline or slogan should be authentic to your brand and resonate with your target audience. With the right messaging, you can differentiate your brand and create a lasting impression in the minds of consumers.
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Peek’s Key Steps to Strapline & Slogan Development
Our Approach
Straplines and slogans
Straplines and slogans are powerful tools for differentiating your brand in the minds of consumers. They serve as concise, memorable expressions of your brand's unique value proposition, and can help you stand out in a crowded marketplace.
Developing a strapline or slogan for your business can be a challenging task, but there are some steps we take to make the process easier and more effective. Here are some of the steps to develop a tagline or slogan for your business:
Developing a strapline or slogan for your business can be a challenging task, but there are some steps we take to make the process easier and more effective. Here are some of the steps to develop a tagline or slogan for your business:
Understand your brand and audience
Before you start developing a strapline or slogan, it's important to have a clear understanding of your brand and your target audience. What values does your brand represent? What unique selling points do you offer? Who are your ideal customers?
Understanding these factors will help you create a strapline or slogan that resonates with your audience. Then you need to set clear criteria on how you are going to evaluate the ideas, otherwise it's easy to get carried away or influenced by the wrong factors. More about this below...
Understanding these factors will help you create a strapline or slogan that resonates with your audience. Then you need to set clear criteria on how you are going to evaluate the ideas, otherwise it's easy to get carried away or influenced by the wrong factors. More about this below...
Brainstorm ideas
Once you have a clear understanding of your brand and audience, start brainstorming strapline or slogan ideas. Write down as many ideas as you can, even if they seem silly or unrealistic. This helps explore different directions and get your creative juices flowing.
Refine your ideas
After brainstorming, it's time to narrow down the ideas to the strongest ones. Consider factors such as simplicity, memorability, and relevance to your brand and audience. This stage is difficult as there will be many opinions and everyone will have one, but this is where the criteria you agreed on in the beginning allows you to validate the ideas.
Make it unique
A good strapline or slogan should differentiate your business from competitors and capture the essence of your brand. Consider what makes your business unique and how you can communicate that in a memorable and concise way.
Keep it simple
A strapline or slogan should be easy to remember and understand. Avoid using jargon or overly complex language. Focus on clarity and simplicity to ensure your message is clear and impactful.
Test and refine
Once you have a few strong strapline or slogan ideas, you can test them with your target audience to see which ones resonate the most. LinkedIn is a useful tool for this for B2B. Use feedback to refine your concepts and finalise a strapline or slogan that best represents your brand and appeals to your audience.
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