Brand Naming

Evaluating a name

Evaluating the name is critical.Skills in linguistics, marketing, brand trends and naming approaches all need to be applied creatively to develop a company name that resonates with the target audiences.

Brand naming portfolio

Have a peek at some of the names we’ve generated

Our recent naming projects are collated here, many other examples are dotted throughout our website pages. To read any case simply click on an image to go to that page.

The Pawa of a strong service name

EBS is the leading full-service provider of EPG data for platforms and channels worldwide. EBS had a difficult task for Peek as they had this ever expanding range of services underpinned by software and some clever people, but it had no name.

Generating the product name for a great kick start

Cyrus Audio – an award winning specialist audio company who have an obsession for ever higher quality reproduction. The focus of our work was to introduce the Cyrus brand to a younger audience and hook them onto the brand so they could build themselves a better music experience.

Establishing the firm foundation for the Baltic’s leading legal names

We were approached by the firms behind what was to become the new Ellex brand to help them translate over 25 years worth of experience into a brand that was relevant to the diverse audiences their firms face today. Welcome to Ellex. Estonia, Latvia and Lithuania’s leading legal circle.

Delivering an adventurous home-cooking ranges new name

A brand new company in a brand new market. Forget ready meals, what you want are carefully selected ingredients from great producers in the right quantity with a lovely recipe all picked, packed and delivered fresh to your door.

Introducing a new product’s signature name

The Great Projects provides unique ways to contribute to helping the World’s most endangered species.

Conveying the brands proposition in words and name

Our challenge was to come up with a new name for a new restaurant chain to enable it to distinguish itself from amongst a horde of competitors for an audience of casual diners.

Let’s talk

Call Steve Creamer or Sarah-Jane White to discuss how Peek can help with your next project on +44 (0)1223 900 121 or +44 (0)20 7060 5121.

Brand consultancy portfolio

Take a peek at some of the brands we’ve made and developed

Some of our recent branding projects are collated here, other examples are shown throughout the pages of our website. If you see anything you’d like to know more about simply click on any of the images to be taken to the case study for that client.

Branding the highest ranked law firms in the Baltics

We were approached by the firms behind what was to become the new Ellex brand to help them translate over 25 years worth of experience into a brand that was relevant to the diverse audiences their firms face today. Welcome to Ellex. Estonia, Latvia and Lithuania’s leading legal circle.

Enabling a stronger, clearer brand

Bridgeway offers a new, different approach to deal with the increasing challenges that organisations face with their approach to information security and needed a brand identity to reflect this.

Increasing brand awareness for one of the highest ranked schools in the world

The Stephen Perse Foundation (the SPF) is a prestigious collection of schools with a lot to offer, especially in the digital sphere. Our aim was to raise brand awareness and position the Stephen Perse Foundation as education thought leaders.

Unlocking the key to a new brands success

With a new name from Peek in hand, County Town Homes needed a new brand identity to take the new brand to market and turned to Peek for help.

Delivering organisational brand effectiveness

Originally from a well known consultancy in the region, the founding members of OE Cam deliver organisation effectiveness for their clients by helping them meet the challenges of tomorrow’s organisation.

Building a clear brand proposition and direction

We were approached by the team behind what was to become the new Landmark brand to help them convert over 25 years worth of experience into a brand that was relevant to the diverse audiences a signage business faces today.

Let’s talk

Call Steve Creamer or Sarah-Jane White to discuss how Peek can help with your next project on +44 (0)1223 900 121 or +44 (0)20 7060 5121.

Generating the product name for a great kick start

SoundKey for Cyrus Audio

Peek have spent over a year working with Cyrus – an award winning specialist audio company who have an obsession for ever higher quality reproduction. The focus of our work was to introduce the Cyrus brand to a younger audience and hook them onto the brand so they could build themselves a better music experience.