Brand positioning has been defined by Kotler as “the act of designing the company’s offering and image to occupy a distinctive place in the mind of the target market”.
Evaluating the name is critical. Skills in linguistics, marketing, brand trends and naming approaches all need to be applied creatively to develop a company name that resonates with the target audiences.
A competitive analysis is an essential step in any naming project
The Great Projects
The Great Projects provides unique ways to contribute to helping the World’s most endangered species. Peek’s challenge was to rationalise their two key offerings of Wildlife Conservation Volunteering and Destination Tours and clearly position them for the Great Projects.
With the ambition to reshape the legal market in the Baltics, the region’s three strongest and most highly ranked firms turned to Peek to name and brand their new alliance – The Ellex Circle.
SoundKey for Cyrus Audio
Peek have spent over a year working with Cyrus – an award winning specialist audio company who have an obsession for ever higher quality reproduction. The focus of our work was to introduce the Cyrus brand to a younger audience and hook them onto the brand so they could build themselves a better music experience.