Brand positioning

Evaluating a name

Evaluating the name is critical. Skills in linguistics, marketing, brand trends and naming approaches all need to be applied creatively to develop a company name that resonates with the target audiences.

Generating the product name for a great kick start

CYRUS AUDIO

SoundKey for Cyrus Audio

Peek have spent over a year working with Cyrus – an award winning specialist audio company who have an obsession for ever higher quality reproduction. The focus of our work was to introduce the Cyrus brand to a younger audience and hook them onto the brand so they could build themselves a better music experience.