Branding

Brand consultancy portfolio

Take a peek at some of the brands we’ve made and developed

Some of our recent branding projects are collated here, other examples are shown throughout the pages of our website. If you see anything you’d like to know more about simply click on any of the images to be taken to the case study for that client.

Branding the highest ranked law firms in the Baltics

We were approached by the firms behind what was to become the new Ellex brand to help them translate over 25 years worth of experience into a brand that was relevant to the diverse audiences their firms face today. Welcome to Ellex. Estonia, Latvia and Lithuania’s leading legal circle.

Enabling a stronger, clearer brand

Bridgeway offers a new, different approach to deal with the increasing challenges that organisations face with their approach to information security and needed a brand identity to reflect this.

Increasing brand awareness for one of the highest ranked schools in the world

The Stephen Perse Foundation (the SPF) is a prestigious collection of schools with a lot to offer, especially in the digital sphere. Our aim was to raise brand awareness and position the Stephen Perse Foundation as education thought leaders.

Unlocking the key to a new brands success

With a new name from Peek in hand, County Town Homes needed a new brand identity to take the new brand to market and turned to Peek for help.

Delivering organisational brand effectiveness

Originally from a well known consultancy in the region, the founding members of OE Cam deliver organisation effectiveness for their clients by helping them meet the challenges of tomorrow’s organisation.

Building a clear brand proposition and direction

We were approached by the team behind what was to become the new Landmark brand to help them convert over 25 years worth of experience into a brand that was relevant to the diverse audiences a signage business faces today.

Are you ready to start your project?

Call Steve Creamer or Sarah-Jane White to discuss how Peek can help with your next project.

+44 (0)1223 900 121 or +44 (0)20 7060 5121

Brand naming

Naming is hard. Skills in linguistics, marketing, brand trends and naming approaches all need to be applied creatively to develop a name that resonates with the target audiences for your business, product or service.

How Peek can help

We’ve created brilliant names for companies, products, services, and people over the last 15 years. Our team has a magic box of tricks that help us originate names for you which can then be put through a rigorous checking process before taking them any further.

Peek has successfully developed names for many companies, their services and their products. We understand how to develop a coherent approach to understanding the needs and preferences of your target audiences and the approaches to developing a company’s brand name that manages your desired perception. This requires creativity, insight and contextual understanding of the naming landscape.

Equally important is understanding how a business might then evolve the brand name and the brand hierarchy. As this important step can sometimes give rise to insight for marketing and delivering the brand.

We work with companies like these

Our clients include many small-to-medium size businesses and start-ups too.

The Recipe Kit Brand naming

Finding the right team that can fully grasp your vision and turn it into a great brand name and identity that speaks for itself can be quite challenging. Working with Peek was one of the best things that has happened to us in our startup phase. If you are looking for experienced people who can listen to you and efficiently translate your vision into something tangible, then you’re in the right place.

George Kazarian, Founder, The Recipe Kit

Why is the right brand name so important?

A brand name is the word given to a company, product, range of products or services, in order to identify and differentiate it from others. Usually a brand name is protected by trademarking.

Your brand name should be chosen very carefully as it captures the key essence you wish to communicate in an efficient and economical manner.

Did you know that ‘Cargo House’ and ‘Pequod’ were two names being considered for the brand Starbucks? Can you spot the connection? Whilst both these proposed names have their good and bad points, it was taking it a further step that led to the Starbucks choice for the three men who started the business in 1971.

For those that don’t know, Starbuck was the name of the first-mate of the whale-ship Pequod, the ship in Moby Dick. This gave the brand story a literary connection to the founders; A writer, an English teacher and a Historian.

Your brand name plays an important part in deciding its fate in the market place.

Pick any name and you immediately will have an opinion on the qualities an values attached to it. For example, what do you think are the qualities and values of a brand named ‘Low, Ball and Lynch’ who are in the legal sector?

Names can be hijacked by PR and turned into something you don’t want so it is important to consider the negatives as well as the others when evaluating a new brand name.

It’s the power of communication that builds a brand.  Any communication whether B2C, B2B, C2C, or C2B which relates to the brand involves its brand name.

Research showed that if people feel that the brand name is easy and a good fit, they’ll remember it better and even like it more. How your brand is pronounced is equally important as your brand will get the advantage of word of mouth marketing.

Did you know, Amazon was originally called Cadabra? It had to change its brand name as it was often misheard as ‘Cadaver’ – which means a corpse!

So, how can you help as a brand naming company?

Our clients would recommend that you consider taking part in one of Peek’s brand naming workshops for your business. They are fun, productive and highly effective.

Areas of expertise in naming

Competitive analysis
Defining your brand positioning strategy
Developing a name
Creating a product or service name
Framing product name nomenclatures
Evaluating a name
Naming systems and hierarchies
Protecting a brand name

Are you ready to start your project?

Call Steve Creamer or Sarah-Jane White to discuss how Peek can help with your next project.

+44 (0)1223 900 121 or +44 (0)20 7060 5121

Charity Branding

Want to add some polish to your charity’s brand?

Research has shown that when it comes to people deciding where to direct their contributions and place their support to a charity, key factors include the emotional and intellectual stimulation a charity could give, how much influence they thought it could yield, and the tone of voice adopted throughout all the charity’s communication.

Supporters will expect to see a charity as a caring, compassionate, committed, ethical, and honest organisation that raises money for the good of others. Alongside these core values, there will be other characteristics that differentiate one charity from another. It is these characteristics that your brand represents to convey the vision, mission, value and beliefs to all your target audiences.

Your brand is your opportunity to shape the way the public perceives you. If the public don’t understand what the charity stands for, they cannot be expected to buy into its essence. The visual and verbal language of the brand are pivotal in a charity’s development, after all there isn’t a ‘product’ to sell and they are mainly perceived by the work that they do, so if a charity fails to present itself well, it can fail as an organisation.

Taking action now

Distinction over other similar organisations can be addressed immediately through understanding the current perceptions of your charity using a survey. Building on the feedback from this research a review of the brand image and marketing materials can focus your charity on ensuring your key messages are being communicated clearly.