Direct Mail

Effective direct mail and email marketing campaigns

S2 Partnership

A quirky mailer hinting on the season with a visual twist to grab attention and encourage a response for the S2 Partnership. A successful and growing independent Health & Safety and Environmental consultancy providing specialist safety solutions to service-sector businesses in the UK and Europe.

Direct marketing campaigns that generate a great response

We believe that direct marketing can be an important component in a company’s communication strategy.

From mailings to special offers, from competitions to customer surveys – direct marketing can generate enquiries, leads and sales, as well as communicating general information about a business and its services to specifically targeted audiences.

We create and deliver campaigns that:

  • increase sales to exiting customers
  • re-establish relationships with customers who have gone away
  • generate enquiries and sales amongst new customers
  • create brand awareness

Our objective is always to understand your business objectives, your market and your needs, and to create effective and appropriate marketing campaigns.

Monitoring a campaign
As part of our service we can help to monitor the success of a direct marketing campaign through telemarketing. We can also create specific landing pages on your website, or even create a microsite specifically to support a marketing campaign. We can monitor traffic to the web page or microsite to establish interest generated by a mailer. Results learnt from one activity can then be used to improve subsequent marketing campaigns.

Our direct marketing capabilities include:

  • creative design and copywriting that are consistent with other aspects of the brand
  • current legislation and industry best practice
  • source and supply of direct marketing databases and mailing lists
  • production, mailing and distribution
  • telemarketing support through one of our partner companies
  • monitoring and measuring the response to a campaign