Market research

Generating the product name for a great kick start

SoundKey for Cyrus Audio

Peek have spent over a year working with Cyrus – an award winning specialist audio company who have an obsession for ever higher quality reproduction. The focus of our work was to introduce the Cyrus brand to a younger audience and hook them onto the brand so they could build themselves a better music experience.

Brand proposition

Understanding your brand proposition

Your brand proposition is the bundle of benefits that the buyer derives out of your brand. It also includes the Unique Selling Proposition (USP) which the buyer benefit that no other brand can provide.