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How did we help this Chambers establish a unique brand identity for itself?

Tennyson Chambers // Case Study // Branding

Tennyson Chambers Brand Identity by Peek Creative Limited

In brief

Expertise and Services
Brand identity
Brand development
Brand Audit
Marketing materials
Literature design
Website design
Legal and Professional Services


The Barristers Chambers of Susan Brown provides chancery and commercial legal expertise and representation within in all civil courts of England and Wales. Located in Southampton on the south coast of England, the chambers has close connections to the south coast, having sensed that it is no longer necessary for their chancery and commercial chambers to be physically based in London.

As the legal industry becomes increasingly competitive, legal chambers are seeking ways to differentiate themselves from their competitors. One of the most effective ways to achieve this is by developing a strong brand identity that accurately reflects the chamber's values, mission, and personality. This is precisely what Peek achieved when it helped Tennyson Chambers, a leading barristers set, develop a new brand identity that set it apart from its competitors.

Peek is a full-service digital agency specialising in the branding of law firms and barristers sets. Its experienced designers, strategists, and marketers work closely with clients to understand their unique needs and develop customised solutions that deliver results. When Tennyson Chambers approached Peek to help it design its brand identity, we were excited to take on the challenge.

The first step in the process was to conduct a thorough brand audit, which involved assessing Tennyson Chambers’ brand positioning, messaging, and visual identity. Peek used the insights gained from the audit to develop a comprehensive brand strategy that would guide the creation of a new brand identity for Tennyson Chambers.

The new brand identity was built around the concept of ‘clarity,’ which reflected the set’s commitment to providing clear and concise legal advice to its clients. The new visual identity was designed to be modern, clean, and professional, using a simple colour palette and typography to create that sense of clarity and sophistication. The logo was designed to be simple yet elegant, featuring a stylised “signature” symbolising the set’s commitment to precision and attention to detail. The signature also reflected the location of Tennyson Chambers in visual form by representing the waves on the sea. The symbol further enhances this visual link by abstractly reflecting the sails on sailboats.

In addition to the visual identity, Peek also developed a new messaging strategy for Tennyson Chambers, which focused on communicating the set’s unique value proposition to potential clients. The messaging was designed to be concise, clear, and compelling, highlighting their expertise, experience, and commitment to client satisfaction.


Peek’s work created a new brand identity that accurately reflected Tennyson Chambers' values, mission, and personality. The new identity helped the chambers stand out in a crowded market, attracting new clients and positioning it as a leader in the legal industry. The branding campaign's success is a testament to Peek’s expertise in branding and design and its commitment to delivering solutions that meet the unique needs of its clients.

In conclusion, Peek’s work with Tennyson Chambers demonstrates the importance of developing a strong brand identity in today’s competitive legal industry. By working closely with clients to understand their unique needs and develop solutions that accurately reflect their values and personality, we can help how you can gain a competitive advantage.

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